Research Paper and Presentation

I had started writing the research paper quite early on. My language was more conversational as I was putting down my thoughts at random. What was the germ idea behind this research? What made it so intriguing that I wanted to research on it? These became part of my introduction.

As I proceeded further, I had to mention the source inspiration behind my thought process. Then I headed straight into the Behavioural Psychology Theory. It was the basis of my research. Explaining it in detail was necessary to show that I understood it well.

Then, I wrote in the details showing the depth of my research regarding specific bird species going extinct and how I was planning to make them a part of my film. Further, there was a chapter on the Focus Groups that I had conducted followed by its results.

I had changed the templates for my presentation. I created a timeline with pictures that were symbolic of the development of my research which appeared with each slide as its header, completing as a set only in the end. Below are the slides that I used for my presentation.

Transcribing Focus Group and Results

Transcribing the Focus Group took a lot of time as I had conducted two focus groups and I had to transcribe audio worth one hour forty five minutes.

 Part of transcription from FG1

Part of transcription from FG2

Results

Both the Focus Groups had five participants. Focus Group1 had one pet owner and Focus Group2 had four pet owners. It was seen that despite the number of pet owners being higher in Focus Group2 they were less sympathetic to the cause of wildlife preservation than Focus Group1.

The order in which the two animatics were screened also affected the participant’s opinion. It seemed that the participants from Focus Group1 were more involved due to the Gain-Framed Film being shown first while Focus Group2 Participants seemed disinterested after the Loss-Framed screening. Focus Group1 participants appeared to have watched the Loss-Framed Film attentively as they had been drawn in by the narration of the Gain-Framed Film while Focus Group2 Participants were impatient at the Gain-Framed Film’s screening.

After the ‘preaching’ as one of the participant remarked, they seemed distant to the cause of the animals. In fact, they found the dog to be ‘stupid’. One of them said, “Why was the bird still hungry after eating all the biscuit....the biscuits were almost the same size as the birds? They were still in the mind frame of facts and statistics of the Loss-Framed Film and could not accept exaggerated animation. Also, Focus Group1 found the ending of the Gain-Framed Film to be ‘good’ and the one that ‘restores balance to the nature’ while Focus Group2 thought that it made the animatic ‘boring’ and ‘it was not required’.

Four participants (all from Focus Group1) thought that both the animatics carried different messages. They said that the Gain-Framed Film did not show the impact on humans while the Loss-Framed showed not only the impact on humans but portrayed them as the actual cause of the problem. While the rest of the participants thought that both the film carried the same message of ‘caring for animals’ and ‘saving nature’. Focus Group1 Participants also felt that the impact on human beings was under-represented.

Four out of ten participants said that they found the Loss-framed Film baffling as their focus kept shifting back and forth between the monologue and the graphics.

Participants from both of the Focus Groups seemed to agree unanimously that the Gain-Framed Animatic was entertaining and thus more memorable than the Loss-Framed Animatic. It can be also deduced that narration can help in forming an opinion over given matter as the participants could relate to the characters. 

Focus Group

Since my research involved showing two films to the participants in a different chronological order, so I organised two focus Groups. One on Saturday(22.02.2014) and the other on Sunday(23.02.2014). On Saturday, I planned to show the Gain Framed Film first and then the Loss Framed Film, and on Sunday I showed the Loss Framed first and then the Gain Framed Film. I had invited 6 Participants for each Focus Group. 

On Saturday, however, only 4 turned up. I went knocking doors in my student accommodation to find participants. I found 1 student who was available and happily agreed to become a part of my research. As I could only find five people who were available on the day,I decided to carry on with the Focus Group. 

I asked them to sign the Participant Consent Form and then told them about Animatics and how it might differ from their viewings of an animation. Then,I showed them an animatic from Despicable 2 as an example. Further, proceeded with asking some general questions. Then I showed them the Gain Framed Film. I asked them several questions around the film. After that the Loss Framed Film was shown and questions were asked around the same. Further, questions were asked around both the films.

On Sunday, 5 turned up. So, I had equal participants on both the days. As mentioned above I showed the films in reverse order.Also, I followed the format as on Saturday.