Planning the Focus Groups

Research Question- Can the integration of traditional story-telling and a Human Behavioural Psychology Theory generate a positive lifestyle change in its audience?

Pre- Focus Group Plan

Duration (Approx 45 Mins.)

• ·      Apply for Ethics Approval
•        Invite 8-12 Participants
•        Age group- 20-35 years
•        Invite through        -An Advertisement, Printed Pamphlets around the college, Word of Mouth
•        Booking the Facilities     – Room
•        Booking the Equipment -Recorder, Projector
• ·     Inviting the Participants formally by Email
•       Arranging for Moderator and Assistant
•       Arranging for Refreshments

Objective of the Focus Group

The psychological theory (The Strategic Use of Gain‐ and Loss‐Framed Messages to Promote Healthy Behaviour: How Theory Can Inform Practice) primarily involves framing of a question where the expected outcome might be gain or loss in association with an advocated behaviour. So, it will be beneficial to my research if I conduct a Focus Group before the actual making of the films as I will be able to incorporate the results of the Focus Group into those films. It will help me ascertain what the audiences prefer between different variables. For Example, tone (colour/sound) of the film, presentation of the underlying theme/message, might affect how the participants/audience would feel about the film and its message. These will be some of the main findings. The participants suggestion on what the films might showcase that would motivate them to change their behaviour would also be sought.